A communications and brand marketing leader with more than twenty years of experience building visibility for hospitality, real estate, food and beverage and lifestyle brands — from flagship hotel launches to founder-led companies finding their voice.
After leading teams both in-house and at agencies, and co-owning businesses herself, Marisa founded MZR Collective to bring brands senior, hands-on expertise without the big-agency markup. She advises brands at every stage on strategic communications, marketing, and brand development, working across local, national, and international markets.
About
Twenty years of shaping how the world's most recognizable lifestyle and hospitality names are seen, told, and remembered.
Marisa began her career in Hollywood at Creative Artists Agency (CAA), then led a bi-coastal agency representing lifestyle brands including Mercedes-Benz, Saks Fifth Avenue, Victoria's Secret and Stila Cosmetics, alongside hospitality properties such as Shutters on the Beach, Soho House and the Parker Meridien Palm Springs.
She later moved to New York to run Communications, Marketing, and Brand Development for the Jack Parker Corporation, overseeing the Parker Palm Springs, Parker New York, and affiliated real estate and restaurant ventures alongside partners including Starwood, Marriott, and The Leading Hotels of the World. She has since consulted for a variety of companies, led PR at a global marketing agency, and worked with healthcare startups before founding MZR Collective.
Marisa excels at identifying the elements that create an authentic "it" factor — and building the visibility, experience, and growth that follow.
Services
A 360° practice — each discipline works in service of the same narrative, across every channel that matters.
Brand strategy, positioning & go-to-market planning
Defining how a brand positions itself, who it's speaking to, and the plan that gets it from idea to market — the strategic layer the other disciplines execute against.
Media strategy, launches & brand storytelling
National media relations, launch campaigns, editorial calendar planning, awards strategy, and media training — building the press relationships that carry a brand's story further.
Social presence & content
Building a consistent digital voice across every platform a brand shows up on.
Collaborations that expand reach & loyalty
Brand collaborations, influencer and creator relationships, and strategic introductions that open new rooms.
Voice, visuals & narrative across channels
Defining the tone and story a brand carries everywhere it shows up.
Events & activations that build moments
Experiential programming and community engagement designed to turn an audience into a following.
Past and current clients
A selective view of the hospitality, real estate, and lifestyle organizations Marisa has shaped visibility for.